Keynote Speakers

About SEO/M

SEO/M stands for SEO, SEM and SMO where it combines all these three topics.

SEO: Search Engine Optimization

SEM: Search Engine Marketing

SMO: Social Media Optimization

These days, it seems like just about everyone is using SEO/M. It's used to power the websites of businesses large and small. It can be found at all levels of government in countries around the world. It's used by educational and cultural institutions to inform and engage. Public and private organizations and associations use it to connect people with common interests and goals. It's a like a "platform" that servers publications, media, and entertainment of all varieties. And of course, it's used by all kinds of individuals looking to express themselves online. It's no exaggeration to say that SEO/M is needed everywhere.

Keynotes and Speakers
Olivier Andrieu	CEO of Abondance and international expert in SEO and author of more than 15 books (more details could be found here: http://docs.abondance.com/oa.html )
Isabelle Canivet	International expert in web content management (more details: http://www.action-redaction.com/biographie-isabelle-canivet.htm ).
Elias Dabbas	CEO of media-supermarket.com and Google certified in SEO and SEM (Official Google Adwords Qualified Individual and Google Analytics Qualified Individual). Elias is the founder of The Media Supermarket, an online marketing agency based in Dubai. He is certified as a Google AdWords and Google Analytics individual. He previously managed the product development and online marketing team of Maktoob.com, and supervised the establishment of the SEO function within that organization. Currently, The Media Supermarket manages the online marketing of several leading regional brands like Eurosport Arabia, anayou, anaZahra.com, and kefi.mobi. His expertise lies in developing and implementing strategies for managing the online presence of brands, with a strong focus on search marketing (paid and organic). http://www.linkedin.com/in/eliasdabbas
	Special workshop on SEO wihtin Drupal Special workshop on Google AdWords Special workshop on Google Analytics

Schedule
Monday 19 December 2011	Day 1 of SEO/M sessions.
Tuesday 20 December 2011	Day 2 of SEO/M sessions.
Wednesday 21 December 2011	Day 3 of SEO/M sessions.
Thursday 22nd December 2011	Day 4 of SEO/M sessions.